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GenpactMar 2022 – Jun 2023Contact Center Engineer

DTMF-Based Omnichannel Contact Center for an Insurance Company

A full Amazon Connect contact centre with smart pre-routing, callback queuing, and real-time agent screen pop for an insurance provider.

The Problem

An insurance provider needed an omnichannel contact centre supporting both voice and web chat, with intelligent pre-routing to avoid customer frustration when agents weren't available — and agents needed instant access to policy and claims data without manual lookups during live calls.

Project Overview

Designed and implemented an omnichannel contact centre solution on Amazon Connect for an insurance provider, supporting both voice and chat interactions through a toll-free number and web widget.

The call flow begins with intelligent pre-routing checks: hours of operation validation, holiday detection, and agent availability verification — ensuring customers are never left waiting when service is unavailable. Once in queue, the system announces estimated wait time and queue position. For longer waits, a callback option is offered so customers can hold their place without staying on the line; the system automatically triggers the callback when an agent becomes available.

When a call connects, Amazon Connect Customer Profiles automatically displays the customer's information — policy details, claims history, and past interactions — giving agents a fully informed start to every conversation. Agents can create follow-up tasks directly from the workspace. Once the call ends, a disposition code pop-up captures the outcome for reporting and analytics.

Key Outcomes

  • Intelligent pre-routing: hours of operation, holiday detection, and agent availability checks
  • Real-time queue position and wait time announcements
  • Callback queuing — customers hold their place without staying on the line
  • Auto screen pop via Amazon Connect Customer Profiles on call connect
  • Omnichannel: voice (toll-free) and web chat from a single flow
  • Post-call disposition capture for analytics and reporting

Technologies & Skills

Amazon ConnectAmazon LexAWS LambdaAmazon DynamoDBAmazon SQSPython

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